Category: Analysis

SatisFactory is taking it to the next level! Discover the new semantic analysis model, powered by Gemini AI technology.
Customer satisfaction is at the heart of any successful business. However, collecting and analyzing customer feedback is not only a way to improve the customer experience; it is also a goldmine for the marketing department.
The field of digital marketing is constantly evolving, shaped by technological advances and current regulations. At the heart of this transformation is the Digital Markets Act (DMA).
Customer satisfaction is at the heart of any successful business. However, collecting and analyzing customer feedback is not only a way to improve the customer experience; it is also a goldmine for the marketing department.
Given the ever-increasing volume of content to analyze, semantic analysis has proven to be a valuable tool, particularly when it comes to customer reviews. It is now even possible to decipher the emotions associated with them. This field is innovative, promising, and highly sensitive.
With so much feedback coming in from your customers and/or employees, it can sometimes be difficult to prioritize corrective actions. Here’s how to go about it…
Once again this year, we were in attendance at the Salon Stratégies Clients. Whether through conferences, workshops, or even direct conversations at our booth, we identified three major trends in the field of customer listening. Two of them directly address the emotional aspect of the customer experience, and the third concerns the extra touch of soul that companies must add to their value proposition today.
Whether it’s a dashboard or a report, there are many formats for analyzing data and presenting results. It’s important to distinguish between what constitutes a dashboard and what is more akin to a report.
After 10 years of use by SatisFactory, what has been the experience with the NPS? Does the metric live up to its promises? Here are our answers
Measuring customer satisfaction is essential to fully understanding your target audience’s expectations and meeting them effectively. But which customer satisfaction metrics should you track to achieve this?