Category: Feedback Management

At first glance, talking about customer listening might seem like an attempt to uncover the secrets customers whisper about a brand behind its back. However, that’s not the case at all! Customer listening—or, more precisely, listening to the voice of the customer—is, above all, an open-door policy, a space where customers can freely share their experiences, whether positive or negative.

SatisFactory and ConsumerLab, both publishers of SaaS solutions, announce their merger to deploy innovative synergies under the SatisFactory brand. The aim is to reinvent Feedback Management through an improved user experience.

At first glance, talking about customer listening might seem like an attempt to uncover the secrets customers whisper about a brand behind its back. However, that’s not the case at all! Customer listening—or, more precisely, listening to the voice of the customer—is, above all, an open-door policy, a space where customers can freely share their experiences, whether positive or negative.