New reviews management solution: SatisFactory Reviews

Many companies tend to call on their customers several times during a course to obtain their opinions.

They have a dual objective: to enrich customer knowledge and to exploit feedback for marketing purposes. This is known as User Generated Content, and it represents an important lever for SEO and the acquisition of new customers.

Ultimately, customers are over-solicited, and response rates end up being eroded.

SatisFactory Reviews to manage your customer reviews

To meet this dual challenge, we've come up with a new solution, SatisFactory Reviews. And without over-soliciting consumers.

The e-mail questionnaire is divided into 2 parts: questions designed to measure the performance of the experience, the answers to which are private. And questions designed to share their experience on the Internet. In this case, the consumer agrees to make his or her answers public.

SatisFactory Reviews makes it possible to collect only genuine reviews, to moderate them and to feed the Google stars. SatisFactory complies with the NF standard on reviews, making it a trusted third party.

The solution can be implemented independently or as a complement to the Feedback solution.

Our recommendations

The approach we recommend is to focus on improving the experience throughout the entire customer journey. Using reviews as a promotional tool without Voice of the Customer management can lead to negative feedback, as well as organizational problems in dealing with dissatisfied customers on a case-by-case basis.

So focus on increasing the number of prescriber customers, then capitalize on their feedback to acquire new customers via an effective review management system.