Saturday, January 27, 2018
3 reasons to set up a satisfaction barometer
To find out whether the products or services you offer are living up to your customers' expectations, you need to know exactly what they think. A customer satisfaction barometer is a tool that enables you to measure the level of satisfaction over time on key points for your company. The barometer can be used on a variety of targets, and is not limited to customers.
Customer satisfaction barometer: Measure your customers' level of satisfaction
A satisfaction barometer is designed to measure your company's major satisfaction criteria, taking into account criteria that can be regularly re-evaluated. The barometer will enable you to measure your customers' satisfaction in concrete terms, by obtaining qualitative or quantitative results concerning their purchasing or consumption experience. This work over time is the key to anticipating your customers' initial dissatisfaction or disappointment. It will also enable you to anticipate the needs of your target customers, so you can work upstream to meet them.
Lost customer barometer
However, the barometer should not be limited to customers. By regularly tracking the reasons why your customers leave you, you can identify your weaknesses and implement action plans. These action plans can also be measured over time, to assess their relevance and adapt them if necessary.
Employee satisfaction barometer
The satisfaction barometer is also a tool that can be used internally. It is crucial for a company to know the level of satisfaction of its employees and collaborators.this approach is still too little exploited by companies, even though it is a good and inexpensive way of creating an attractive environment conducive to success within the company.setting up a satisfaction barometer is also a powerful HR tool. You'll be surprised to discover that you'll find it hard to part with your customer satisfaction barometer, and that it will provide you with crucial information for anticipating the behavior of your won and lost customers, and even of your employees.If you have any questions about setting up a customer satisfaction barometer, please contact us. Our experts will answer all your questions.
