Tuesday, January 23, 2018
What are the advantages of an online survey over a traditional survey?
Over the past few years, the use of online surveys for customer satisfaction studies has grown considerably. With the development of the Internet and its accessibility, the online survey solution is finding its place within companies.
But what are the real advantages of an online survey compared to a traditional survey? What resources should companies invest in an online survey solution?
Together, we'll answer these questions about the online survey solution.
Online survey: quick and easy to set up
Once you've defined the objectives of your customer satisfaction survey, you'll proceed to put it online. Unlike a traditional survey, an online survey offers you a number of advantages, particularly when it comes to building an online customer satisfaction questionnaire, administering it and processing the survey results online.
An online survey solution offers you :
- Ease of implementation: with online survey software such as Feedback, you can build your customer satisfaction questionnaire online with ease.
- The possibility of using interactive media: nowadays, thanks to digital media, we can incorporate videos or other multimedia supports into an online survey questionnaire to revitalize the interview.
- Rapid creation: in just a few clicks, your online customer satisfaction questionnaire is available and ready to use.
The quality of the results of your online survey solution
Another key aspect of an online survey is the reliability and relevance of the results obtained over a given period.
An online survey solution commits to :
- A large sample: an estimated 72% of French people subscribe to the Internet. The sample for an online survey is therefore large.
- Accuracy of results : the reduction in the number of intermediaries involved in data processing limits errors. What's more, respondents generally give more honest answers from the comfort of their own homes. The online survey solution therefore offers more qualitative results.
The direct benefits of an online survey for companies
The online survey solution is becoming increasingly popular with companies, as it offers some truly relevant advantages. The online survey represents :
- Real cost savings: an online survey costs less than a traditional survey (fewer intermediaries, lower overheads).
- Security and confidentiality: like Feedback's online survey solution, company data remains confidential and protected on specialized servers.
- Accessibility: 24/7 for total freedom of access to your research data and documents (online customer satisfaction questionnaires, results).
As we have seen, the online survey solution has many advantages over a traditional survey.
To find out more about our feedback management solution, please contact us.
