Wednesday, January 24, 2018
Satisfaction barometer - a tool to measure your performance
The satisfaction barometer has become an essential reference for companies that place customer satisfaction at the heart of their strategy. This data enables a precise evaluation of strengths and defines areas for improvement in relation to the services and offers proposed.
As a specialist in customer satisfaction barometer implementation, SatisFactory and its teams of marketing experts offer you concrete, operational implementation of satisfaction barometers based on the satisfaction criteria we suggest, and which meet your objectives and expectations.
To find out more about the customer satisfaction barometer, let's take a look at how it works and the benefits of an effective customer satisfaction barometer.
The principles and objectives of the satisfaction barometer
The purpose of the customer satisfaction barometer is to assess the quality of the services provided by an organization. The satisfaction barometer enables us to compare perceived quality, from the point of view of the company, its customers and its staff, etc. The ultimate aim of the customer satisfaction barometer is continuous improvement. In this qualitative approach, evaluation is based on several quality axes: quality of service offered, customer satisfaction, loyalty and profit made by the company.
The objectives of a customer satisfaction barometer are as follows:
- Diagnose the company's strengths and weaknesses in order to define a relevant marketing strategy based on existing scores and quality criteria.
- The satisfaction barometer provides a "snapshot" of overall satisfaction.
How to set up a customer satisfaction barometer
SatisFactory's experience and know-how mean that we have a thorough understanding of how to set up a customer satisfaction barometer. Indeed, it is essential to propose areas for improvement adapted to the company's constraints, and to analyze the results pertinently during the testing and administration phase of the customer satisfaction barometer project.The main stages in setting up a satisfaction barometer will enable us to identify :
- Major satisfaction criteria
- Precise measurement of customer satisfaction by criteria, evaluation of their importance, regularly re-evaluated.
- The creation of a dashboard to optimize the results of the satisfaction barometer. The aim is to implement relevant qualitative actions.
- Regular assessment of changes in the customer satisfaction barometer to measure the relevance of actions taken.
Would you like to find out more about our expertise in customer satisfaction barometers?
Don't hesitate to contact the teams at SatisFactory, your satisfaction barometer specialist.
