wednesday, january 02, 2019
How do you design a customer satisfaction questionnaire?
In the digital age, the customer satisfaction questionnaire is an essential element in the management of your customer relations. Indeed, you need to know how your customers feel in order to improve your services and compensate for any inconveniences they may encounter. Feedback management is vital to your brand image and to building customer loyalty. As a first step, SatisFactory gives you its advice on how to create an effective questionnaire that can provide real added value to help you improve.
Customer satisfaction questionnaire: what are the key points to consider?
The most important thing to remember when creating your market research or satisfaction questionnaire is that your interlocutor is doing you a favor by filling it in. You need to make it as easy as possible for them. They also need to be able to quickly identify the questionnaire's sponsor, so don't forget to highlight your logo or company name. Personalizing the questionnaire is also highly appreciated by your customers. So don't hesitate to fill in the first name and a few sentences recalling your relationship with the brand. From the outset, you need to clearly identify your objectives and the type of target audience you want to reach, so that the questionnaire is truly effective.
To make your customer satisfaction questionnaire easy to fill in, why not offer simple response options such as scales? These are quicker to fill in. We also advise you not to include more than 10 questions in your product customer satisfaction questionnaire. Beyond that, your contact may lose interest. They need to feel they can make a real difference with their answers. Next, you'll need to analyze the content of your customers' answers so you can translate them into a concrete action plan.
What are the advantages of SatisFactory for your customer satisfaction questionnaire?
To help you better understand your customers and prospects, SatisFactory offers you an online customer satisfaction form. We'll work with you to set up feedback management programs to help you better grasp the issues raised by your customers. You'll be up and running in no time - after just a short installation - with a solution tailored to your needs. So that you can capitalize on your questionnaire and make the most of it for your strategic thinking, we enable you to customize it precisely. Thanks to our experience in a wide range of business sectors, we can provide you with the support you need to meet the most advanced requirements.
