Monday, July 16, 2018
Customer satisfaction survey: example & method with SatisFactory
Aware of the growing importance of customer feedback, whether for service improvement or marketing purposes, acustomer satisfaction survey is an essential tool for companies, helping them to make strategic decisions. The use of a customer satisfaction questionnaire can help identify pain points in the customer journey, and take appropriate measures to prevent or resolve them.
Feedback Management must now be an integral part of your company's strategy. That's why SatisFactory has developed a tool and a method to support you throughout this process.
Satisfaction survey example of SatisFactory use
You may want to measure customer satisfaction, but you're not sure how to use it. Here are a few examples:
- For tourism and hospitality professionals, to build customer loyalty and find solutions for better service. Here is an example of a satisfaction survey
- For employees, to gain a better understanding of how teams work, how tasks are divided up and whether or not they collaborate. This enables them to take the necessary measures to improve productivity.
- Designed for HR managers to take the temperature within the company's workforce and define solutions to improve quality of life at work, modify recruitment processes or measure adherence to a corporate strategy.
Satisfaction survey: the SatisFactory method
Experts in customer satisfaction surveys for 10 years now, we have developed our own method to help you assess your customers' satisfaction. To this end, we have developed Feedback, an online questionnaire software package.
The first step is to define all the points to be respected in your questionnaire:
- Define the objectives of the survey so as not to get bogged down in pointless questions.
- Identify your target audience so you can tailor your questions to the right people.
- Be vigilant about sampling: it must be representative of the population, but also large enough to provide insights .
- Have a structured construction and a coherent sequence of questions so that answers are as close as possible to reality.
- Submit a few open-ended questions to give interviewees real freedom of expression.
- Don't take too long with a satisfaction survey , so as not to lose the customer.
A consultant is on hand to help you design and implement your online survey.
Like many other customers who place their trust in us, you can contact us to discuss your Feedback Management strategy.
