Saturday, January 27, 2018
Online market research - Steps to follow for successful market research
Online market research is a truly innovative way to quickly and intelligently set up your market survey. As well as being the most cost-effective option when compared with traditional methods, it gives you a precise idea of the viability of your project, across a wide geographical area.
SatisFactory, a specialist in customer satisfaction management, suggests the steps you need to follow to make a success of your online market research and gather sufficient relevant information to enable you to make the best possible commercial choices.
Know your target market before embarking on online market research
First and foremost, it's very important to know exactly what you're going to sell, to whom, by what means, and who your competitors are in the market.
Firstly, adapt the questionnaire to the choice of product sold and the customer target defined: you won't set up the same sampling and create the same questions if you want to sell a high-tech product or a handicraft product. The aim is to set up a sample appropriate to the type of product sold, so as to obtain relevant answers and a global vision of the viability of your offer.
Similarly, if the target customer has a modest or affluent income, the market research approach will be different.
Next, it's important to decide in advance which distribution channels your future products (or services) will be sold through: the approach to online market research differs according to the sector of activity and consumer habits in the target market.
Finally, it's vital to carry out a competitive analysis of the target market: we need to determine whether there is direct or indirect competition, and what kind of competitive strategy is already being applied in this market. All these questions are essential to the success of online market research.
Creating a relevant questionnaire is crucial to the success of your market research.
A relevant questionnaire is the cornerstone of successful online market research.
The possibility of anonymous questioning on the Internet means you'll get more candid answers. That's why it's so important to draft an effective questionnaire.
Avoid writing long questions: we need to work on the structure of our questions to ensure that they are simple, yielding more relevant answers and making it easier to sort through the mass of incoming information.
SatisFactory can help you design your online questionnaire for your online market research in the best conditions to make your project a reality. Please contact us to find out more about our online market research services.
