Tuesday, March 24, 2015
Online market research - best practices and the benefits of the SatisFactory solution
Online market research is an essential element in any company's understanding ofcustomer satisfaction and feedback management strategy. It provides a clearer picture of the market in which you operate, from customer feedback to the latest market trends.
Today, SatisFactory, a specialist in customer satisfaction questionnaires, offers you its feedback management and market research solution.
Why integrating customer satisfaction measurement is essential for your company?
In the digital age,assessing customer satisfaction has become a key factor in business performance. Today, online review sites are multiplying. In the past, a customer's negative opinion remained confidential and confined to close friends and family. Today, information is public, and sites such as Igraal and Avis Veriés are just a few clicks away, accessible and available to thousands of Internet users.
More than ever, feedback management is an integral part of corporate strategy.
How can online market research help you improve the profitability of your business?
Measuring customer satisfaction is a multi-step process. The first of these is the most important: knowing your own offering and the market in which you operate.
This is why online market research is essential. It will enable you to understand several elements:
- Customer expectations in a market (through quali or quanti questionnaires)
- A customer's first feedback on your product
- The overall suitability of an offer in relation to the market in general
- The latest market trends
Market research is therefore the first step towards a perfect understanding of the customer.
Why choose SatisFactory's online market research solution?
Customer satisfaction measurement tools provide a global view of how customers feel about your offering. SatisFactory, a specialist in customer satisfaction management, offers you its connected market monitoring platform.
The Feedback solution makes it easy and simple to carry out your survey according to multiple parameters (open-ended, closed-ended questions, etc.). You can also configure the visual aspect of the solution. Then quickly distribute your survey, and the SatisFactory solution will provide you with a set of detailed reports to help you identify major market trends.
Would you like to make customer satisfaction an integral part of your strategy? Contact us now by email at contact@satisfactory.fr
