Guide to a successful questionnaire survey

The design of a questionnaire survey requires compliance with certain rules and principles in order to obtain relevant results.

Whether you want to set up a traditional satisfaction survey or an online survey, it's essential to define a process before building and distributing your questionnaire-based survey. Feedback's online survey solution enables you to build your questionnaire survey quickly and easily.

Even if you're being supported in the construction of your marketing project, it's essential to prepare for the creation of your satisfaction survey. In order to ensure the success of your questionnaire-based survey, we'll take a look at the essential elements to remember and the pitfalls to avoid when setting up your online survey solution.

Questionnaire surveys: setting clear, precise objectives

Setting the objectives of your online or traditional survey is crucial to the success of your project. This step is sometimes overlooked.

It's also important to bear in mind that you need to focus your questionnaire survey on a single topic. Don't try to incorporate other questions. Even if the topics are similar, your questionnaire will be too long for respondents.

Questionnaire surveys: targeting your sample

To obtain reliable results from a questionnaire survey, you must first select your sample with precision.

In theory, you need to sample your parent population to obtain representative values. This technique is regularly applied and recommended by Feedback, an online survey solution.

However, the empirical method is often the most widely used because it saves time.

You should also pay close attention to your sample size, as a sample of at least 1,000 individuals is relatively representative.

Designing your questionnaire: pitfalls to avoid for your online survey

There are a whole range of techniques and tricks to make your questionnaire survey more effective.

One of the most effective and widely used techniques for online surveys is the funnel question. The principle is simple: start with general questions, then move on to increasingly personal ones.

In the case of a questionnaire survey, this helps to build the interviewee's confidence, so as to obtain more honest and therefore more relevant answers.

Finally, to make it easier to process your responses, keep open-ended questions to a minimum, as they won't yield quantitative results that are relevant to your questionnaire survey.

Are you looking for a quick and easy online survey solution for creating, distributing and processing your questionnaire-based survey? Don't hesitate to contact the SatisFactory teams directly, and work with us to build the online survey version best suited to your needs.