Sunday 09 August 2015
Our tips for a successful customer satisfaction form
The satisfaction form has become essential in its use and meaning. A satisfaction form is now a working document, designed and thought out in advance, and is at the service of the company and its customer relations.
That's why SatisFactory, as a feedback management expert, offers you a few tips to make your forms a success.
Satisfaction form tip no. 1: Spend time creating the form
Customer satisfaction is becoming increasingly crucial for companies, especially with the expansion of social networks. A dissatisfied customer can tarnish your image and reputation. That's why it's so important to know what your customers think of you, so you can pinpoint areas for improvement.
To do this, you'll need to draw up a customer satisfaction form, which you'll pass on to your customers and then analyze the results of the survey. The drafting of this satisfaction form is therefore very important. The questions asked must be structured, leaving no room for interpretation. It is strongly recommended that the order of the questions follow the flow of the customer experience. You should also limit the number of questions. This will make your survey easier to analyze.
Satisfaction form tip n°2: think of a single objective for your satisfaction form
This last point is undoubtedly the most important to consider with regard to the customer satisfaction form: it must meet a precise objective. In a highly competitive market or sector, customer satisfaction becomes a real differentiator.
To capitalize on this distinction and turn it into a competitive advantage, you need to understand customer satisfaction in depth. By analyzing the results of your survey, you'll be able to identify the weak points you need to work on, as well as your strong points, precisely those on which you should communicate. Then you can draw up an action plan, prioritizing the various steps you need to take to achieve an acceptable level of customer satisfaction.
With your business and professional objectives in mind, your customer satisfaction form is bound to be a success.
Numerous partners have placed their trust in us with their satisfaction forms, from tourism and hotel groups like Groupe Pierre & Vacances - Center Parcs to key B2B players like Manutan. Put your trust in us too!
If you have any questions or comments, please do not hesitate to contact our teams. We'll get back to you as soon as possible.
