For each activity, an adapted satisfaction questionnaire

Customer satisfaction research: surveys that vary according to business and objectives

Measuring customer satisfaction is a major indicator for certain sectors or professions, especially in the banking and hospitality industries, unlike other sectors where user opinion is sometimes of lesser importance. In all cases, the objectives, but also the sector/trade, are elements that must be taken into account when designing the questionnaires and selecting the questions. You should always bear in mind that, when embarking on a customer satisfaction survey project, it is always more interesting to respond to the company's own objectives or those of its environment. It's vital to take stock of these issues in order to set precise objectives for the survey. This will enable you to follow a guideline during the study, and facilitate the research and design work carried out afterwards. In this way, you'll obtain consistent, usable results from your survey. Indeed, it's not uncommon for companies to be disappointed by the results they obtain, because they didn't anticipate the answers they really wanted to obtain, and consequently fail to highlight the results.

A satisfaction questionnaire designed to meet the specific needs of our customers' business sectors and requirements.

Companies who want to know what their customers think, the quality of their products or services, or who want to know and optimize their brand image, are led to set up satisfaction surveys. Measuring satisfaction must be adapted to each sector of activity, with thought given to the evaluation criteria you wish to implement. Indeed, the criteria will not be the same if you're assessing customer satisfaction in a hotel or a bank. What's more, we strongly advise you to design your customer satisfaction questionnaire to reflect your company's image. That's why, thanks to our Sharing Data software, the most advanced survey solution on the market, your questionnaires will be online quickly and will also be personalized with your colors and logo in the header and footer of each page. Please do not hesitate to contact us for any further information you may require. Our entire team is at your disposal to answer any questions you may have.