Satisfaction questionnaire: overview of possible question types

Designing and implementing an online satisfaction questionnaire requires careful thought about the objectives and formats of your satisfaction questionnaire template.

When constructing your satisfaction questionnaire, it's essential to follow certain structural rules, whatever the model of your satisfaction questionnaire. For example, we suggest you start your satisfaction questionnaire with the filter question, which will enable you to select or not the respondent concerned.

The form of questions in your satisfaction questionnaire is very important, as it enables you to collect and use relevant answers that can then be easily exploited. With our Feedback online questionnaire solution, we invite you to discover the different types of questions you can use to design your online questionnaire.

Satisfaction questionnaire: open-ended questions

Open-ended questions give respondents total freedom of response, in terms of content, form and response space. They enable us to gather sometimes very precise information about the respondent's expectations.

However, we strongly advise you to use at least this format of open-ended questions in your satisfaction questionnaire, for the simple reason that the amount of information to be processed will be very large.

This will make it difficult to summarize the answers and determine the main thrusts of your study.

Satisfaction questionnaire: closed questions

This is the question format most commonly used in satisfaction questionnaire templates.

The principle behind these questions is to limit the number of possible answers. For your satisfaction questionnaire, you can use 3 types of closed questions:

• Multiple choice - single answer
• Multiple choice - multiple answers
• Dichotomous

Satisfaction questionnaire: scale questions

For a specialist in satisfaction questionnaires, this question format is particularly interesting, as it enables us to use data that is both simple and varied.

Here are the different types of questions to scale for your satisfaction questionnaire:

• Likert
• Semantic differential
• Intentional
• A icons
• Semantic Support

With these elements in hand, you can think about the survey you want by conceptualizing your own satisfaction questionnaire template with targeted, tailored questions.

You can also take a look at the examples of online surveys available.

To find out more about how our online questionnaire software works, please contact us.