How can a questionnaire help you conduct market research?

In today's digital age, when every consumer can share his or her opinion with just a few clicks, how do you measure customer satisfaction? With the emergence of social networks and other sharing platforms, knowing your customers and their expectations has never been more important.

One of the best ways of getting to know your market and your customers is to carry out market research. Whether quantitative or qualitative, it will enable you to perfectly anticipate the requirements of your future customers.

How do you prepare your market research questionnaire?

Knowledge of the market in which you operate is an essential step for every company, whatever the sector concerned. For this reason, a market research questionnaire is essential to fully understand the strengths and weaknesses of your own sector.

Overall, there are two types of questionnaires:

• Quantitative market research. It consists mainly of closed-ended or open-ended questions with short answers. The questionnaire should be relatively quick to answer (between 5 and 15 minutes). It can deal with your product/service or your market expectations.

• Qualitative market research. More in-depth than quantitative research. Quantitative research is based, as its name suggests, on the quantity of responses to be obtained in order to identify trends. Qualitative research, on the other hand, focuses on the answers to be obtained, the quality of the answers and the deep-seated motivations and expectations of consumers.

Quantitative questionnaires are easy to distribute using online market research.

How to interpret your market research questionnaire with SatisFactory?

SatisFactory, the feedback management specialist, offers you an innovative solution for combining customer satisfaction data and sources.

These days, there are so many sources of customer data. Social networks, collaborative tools, text mining, CRM... It's difficult to identify trends, given the sheer number of sources.

At a time when knowledge of the players in your market is essential, SatisFactory offers an interconnected platform that brings together all your feedback management data: market research questionnaires, Facebook, online review sites, etc. Everything is centralized on a single platform, enabling you to identify trends and adapt your business strategy. Interested in our connected solution? Would you like to take your business into a new dimension thanks to customer knowledge? Contact us now on 01 75 77 27 20 or by email at contact@satisfactory.fr and let's discuss your project together.