sunday, january 21, 2018
Online surveys: Benefits and tips
Online surveys have become an indispensable marketing tool for raising the profile of organizations.
The Internet has democratized consumption, overturning consumers' usual practices and turning them into true "consum'actors".
The online survey informs and enlightens us about all these new practices, and enables us to obtain a maximum amount of data on a specific subject (product quality, services, etc.) quickly and reliably.
With Sharing Data, you can create the online survey you need in just a few clicks.
How do you build and administer an online survey?
What are the pitfalls to avoid?
In this article, we'll find out together what benefits an online survey can bring you, and how to set up a relevant satisfaction survey.
The benefits of online surveys
Online surveys have many advantages over traditional survey methods for a number of reasons:
- The cost of an online survey is generally very low and easy to control
- Rapid administration of questionnaires
- Quality of responses, particularly in the context of satisfaction surveys
- Quick and easy analysis and processing of online survey data
With much lower costs and satisfactory response quality, online surveys have rapidly become the spearhead of companies concerned with customer satisfaction.
Based on our experience, we would like to point out that there are a few drawbacks to online surveys and their use:
- Some companies follow up their customers excessively during a satisfaction survey
- The sometimes too restrictive targeting of the panel limited to people using and mastering the Internet
Our tips for setting up your online survey
Sharing Data's online survey solution lets you quickly and easily set up the type of questionnaire and satisfaction survey you need.
- To ensure the success of your online survey, you must :
- Setting objectives for your satisfaction survey
- Define precise and relevant targeting criteria to obtain a qualitative panel
- Design your questionnaire so that the respondent feels confident
To help you with this task, Sharing Data offers you a set of online survey questionnaires to help you build your project.
Customize your online survey to enhance the value of your customer panel
Would you like to find out more about Sharing Data's online survey solution? If so, please do not hesitate to contact our team of online survey experts for further information.
