wednesday, november 18, 2015
Why integrate feedback management into your company?
These days, knowing and measuring customer satisfaction has become a profitability tool in its own right.
A satisfied customer will tell 3 people about your offer. A dissatisfied customer will tell 10.
Managing satisfaction (or dissatisfaction) is therefore decisive for your company's image as much as for your profitability.
SatisFactory, the feedback management specialist, invites you to discover its customer satisfaction management offer.
Why is measuring customer satisfaction an essential part of your strategy?
Customer satisfaction has become a key focus for many areas of your business:
- Your company's image. Nowadays, customers can simply leave a review of an offer. Various websites allow customers to rate your offer. These reviews appear on Google. Obviously, a poor rating on sites like Igraal, Avis Veriés or even Google has an impact on your brand's reputation.
- Marketing and customer acquisition. A company that understands the nature of its customer satisfaction measurement and integrates it into its strategy will have a new tool at its disposal for winning over customers. Word of mouth is an effective marketing weapon. A satisfied customer will tell 3 other people about your offer. This makes it easier to win over new customers.
- Sales. This point follows on from the previous 2. Customers who are satisfied with your company and the offer will be more likely to tell others about your product. So you save on your marketing budget while increasing sales.
- Managing your teams. In some companies, customer relationship management is a department in its own right. Entire teams are dedicated to listening and responding to different customer cases. This requires considerable human and financial resources.
Why choose Satisfactory as your feedback management tool?
Today, several tools enable you to collect customer data and thus detect the weak points in your offering. Customer satisfaction can be monitored prior to your project, through market research questionnaires orcustomer satisfaction surveys.
You can then use various platforms to collect feedback management information: CRM. Collaborative tools, social networks, websites specially dedicated to collecting feedback...
Satisfactory lets you connect this ecosystem of data to centralize customer satisfaction on a single platform. You connect your feedback management sources yourself. The platform collects the various data, which are then displayed in the form of graphs and statistics, giving you optimum visibility of the quality of your offering. You are also free to determine specific customer satisfaction measurement stages based on the customer journey.
Are you interested in our range of satisfaction management tools? Don't hesitate to contact us directly by phone on 01 75 77 27 20 or by email at contact@satisfactory.fr. We'll be delighted to hear from you.
