Customer satisfaction is at the heart of every successful business. However, collecting and analyzing customer feedback is not only a means of improving the customer experience, it also represents a goldmine for the marketing department.
Friday, December 15, 2023
Talking about listening to customers may seem, at first glance, like an attempt to penetrate the secrets that customers whisper about a brand in their absence. But it's not!
Customer listening, or more precisely listening to the voice of the customer, is above all a process of openness, a space where customers can freely share their experiences, both positive and negative.
sunday, november 12, 2023
In the insurance sector, professionals are facing growing challenges in terms of customer experience. Customer expectations are evolving rapidly, digital transformation is taking hold, and personalization is becoming paramount.
thursday, june 29, 2023
Employee satisfaction has a direct impact on customer satisfaction. Satisfied employees are more committed, productive and deliver quality service. Investing in employee satisfaction creates a virtuous circle where happy teams contribute to customer satisfaction and loyalty. It's an essential lever for long-term business success.
Monday June 12, 2023
Faced with all the feedback you receive from your customers and/or employees, it can be difficult to prioritize your corrective actions. Here's how...
Friday May 12, 2023
Has a customer responded to your satisfaction survey and expressed dissatisfaction? Before this shows up on social networks, you need to call them.
Friday, March 17, 2023
In the current crisis period, many companies have had to adapt and reinvent themselves: new distribution channels, changes in services offered, greater attention to customer relations. In order to help them stay close to their customers in spite of the barrier gestures, we have chosen to launch a new offer since a few weeks.
Monday, May 24, 2021
Customer satisfaction is nowadays one of the most important factors in the development of the business activity of a growing number of companies. Today, even in B2B companies, the stakes of customer satisfaction are just as high. We have to admit that there is a certain delay in this sector of activity, where good practices are much less widespread.
Thursday 06 May 2021
Today more than ever, customer feedback management must be at the heart of corporate strategy. Whether we are talking about an SME, a large group, a product or service offer, every sector is concerned. Indeed, thanks to the Internet and social networks, the customer now has a certain power and a growing visibility.
Wednesday 06 January 2021
Le pilotage de la satisfaction client est souvent délaissé au profit du traitement des alertes clients ou d'une focalisation sur un seul indicateur.
mercredi 01 juillet 2020
Le feedback s’impose dans le milieu professionnel comme un facteur Clé de Succès depuis plusieurs années. Autant en tant que manager avec ses équipes, que dans le cadre de sa relation avec des clients, la prise en compte et la communication des retours ont et auront une importance certaine sur de nombreux aspects.
jeudi 18 juin 2020
La gestion des avis de vos clients est pleine d’enseignement. Encore faut-il pourvoir traiter cette masse d’information correctement pour en extraire toute la valeur ajoutée. Comment faire ? Quelles solutions choisir ? Dans ce court article, nous vous donnons les bonnes pratiques de customer feedback management.
mercredi 08 avril 2020
La gestion des retours et de la satisfaction clients peut ne pas apparaître comme une priorité pour certains responsables de PME. Pourtant il s’agit d’un aspect loin d’être négligeable, et aux enjeux multiples pour la réussite à long terme de votre entreprise.
mercredi 08 avril 2020
Les enquêtes de satisfaction du client ont longtemps été destinées aux consommateurs B2C mais désormais, celles en B2B intéressent de plus en plus. Ces questionnaires, qui sont majoritairement utilisés pour déterminer les besoins des consommateurs ainsi que le niveau de satisfaction client sont à présent très utilisés en entreprise.
Saturday, February 22, 2020
Nous ne vous apprendrons probablement rien en vous disant que la satisfaction client est un aspect indispensable du développement de toute entreprise. Toutefois, entre le dire et mettre en place une véritable stratégie complète de customer relationship management, il y a un gouffre. Par ailleurs, un aspect crucial de la satisfaction client est le feedback management.
Saturday, February 22, 2020
