Customer Feedback Management: why use real survey software?

Survey tools have always been used by companies to better understand the realities on the ground. Indeed, these questionnaires are mainly used to understand consumer needs and customer satisfaction levels. But that's not all. Surveys can also be used to conduct market research, or to assess internal employee satisfaction. In the past, interviews were often conducted face-to-face, by telephone or via paper questionnaires. Today, with the rise of the Internet, many survey software packages have emerged, enabling highly efficient surveys to be carried out and data to be compiled in one place. These SaaS solutions enable you to collect customer feedback in just a few clicks. Discover the many advantages of questionnaire software with SatisFactory.

What exactly is survey software?

Questionnaire software can be used to conduct surveys directly on the Internet, and it is generally possible to create as many questions as the user wishes. These questionnaires can also be attractively rotated to increase response rates. In addition customer satisfaction questionnaire online customer satisfaction questionnaire offers the possibility of synthesizing all the data obtained. The solutions generally provide tools for easier interpretation of the data, to help users quickly find the information they're looking for.

What are the advantages of survey software?

Today's types of satisfaction survey model offer features that save a considerable amount of time and money. Indeed, many of these solutions are less expensive than traditional means of carrying out a survey. Here, all that's required is to put the survey online. Questionnaire software can also reach different audiences, depending on the channels you wish to use: social networks, customer mail bases, websites... there are many possibilities open to companies.

In addition survey software allows you to access responses in real time and track trends. It's also possible to create a customized customer satisfaction questionnaire based on target consumer typologies. In this way, companies can go even further in data analysis. Finally, questionnaire software offers impeccable statistical reliability and will be a real decision-making lever within organizations.

As you can see, survey software eliminates geographical and time constraints. Questionnaires can be put online immediately, and field analyses can be carried out quickly and efficiently. It's a solution used by many professionals today, to help them understand whether their offers are in line with customer expectations, in order to constantly improve and gain a definite competitive edge.