How important is feedback in business?

Feedback for a manager or a team: the key to a successful relationship

As you advance in your professional career, there's no better way to progress than to take on board feedback, and learn from your mistakes. For yourself, or for a colleague, feedback will be a crucial element in reviewing your actions, in both their negative and positive aspects.

In this sense, as a manager, feedback will be omnipresent in your daily team management tasks. To help your staff progress, and get the best out of themselves in pursuit of a goal, regular check-ins will have many advantages. Frequent feedback will enable the individual to understand the impact of his or her actions, to feel valued, and to progress. It's worth noting that giving feedback isn't always easy for everyone.

Giving good feedback requires skill and pedagogy, especially when it comes to criticism. A tone that's too brusque or violent will soon hurt your interlocutor's feelings, and put him or her in a corner instead of getting the best out of him or her for the future.

It's important to remember that feedback isn't just about what's bad or what's gone wrong! When things go well, or when an individual takes positive initiatives, it's always a good idea to praise them. Some people in particular will need to be complimented, and to feel supported in order to be encouraged to continue their efforts.

Customer Feedback Management: the role of feedback in customer relations

Over the last few years, Customer Feedback Management solutions for businesses have multiplied for a variety of reasons. The challenge here is to gather feedback from your customers, during or following a service. Your company will need to keep abreast of customer satisfaction and feedback.

This will enable you to ensure that everything is running smoothly on your project, and if necessary, to correct any errors or shortcomings that may be undermining this satisfaction. Ultimately, collecting feedback and analyzing the data collected will enable you toimprove your processes, your services and your overall reputation.

A good relationship with your customers increases the chances that they'll come back (make a purchase or sign up for a contract), and therefore optimizes your expenditure on acquiring new customers, since it's always less expensive to keep a customer than to prospect for new ones.

In conclusion, feedback, whether internal or external to the company, is an opportunity to gather information that will enable you to correct or improve your existing approach. Questioning the way you work, and constantly seeking to improve, is a habit that will help you remain dynamic in your managerial or commercial approach.