The benefits of a Customer Centric policy on online reputation

Find out how the Pierre & Vacances Center Parcs group, thanks to a quality approach at the heart of its global strategy, is increasing its customer acquisition on the web.

With the number of reviews on online review sites increasing 4-fold, the Group's quality and e-reputation managers will explain how online reviews are managed and answer the following questions:

- What is the impact of a continuous satisfaction improvement approach on e-reputation?
- How do you measure the ROI of a customer-centric strategy?
- How to mobilize staff and promote results internally?

Our workshop "The benefits of a Customer Centric policy on online reputation" held in October 2014 is based on feedback from our guests:

Delphine Baumont - Pierre & Vacances Quality and Customer Satisfaction Manager - Groupe Pierre & Vacances Center Parcs

Mariska Elders - Reputation Project Manager Pierre & Vacances -Groupe Pierre & Vacances Center Parcs

Marion Rudloff - Manager, Review Services - TripAdvisor