Loyalty

10 marketing opportunities to develop with your customer feedback

Customer satisfaction is at the heart of every successful business. However, collecting and analyzing customer feedback is not only a means of improving the customer experience, it also represents a goldmine for the marketing department.

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10 marketing opportunities to develop with your customer feedback

Feedback Management

The power of employee satisfaction: a lever for customer satisfaction

Employee satisfaction has a direct impact on customer satisfaction. Satisfied employees are more committed, productive and deliver quality service. Investing in employee satisfaction creates a virtuous circle where happy teams contribute to customer satisfaction and loyalty. It's an essential lever for long-term business success.

Monday June 12, 2023

Loyalty

Introduction to customer satisfaction surveys in the banking/insurance sector

What is the best way to set up a customer satisfaction survey when you are a bank or an insurance company?

Monday, January 30, 2023

Loyalty

Tourism satisfaction survey - how to keep your customers loyal year after year?

Customer satisfaction surveys have become essential for many companies but they are even more so in the tourism sector.

Sunday 09 August 2015

Loyalty

How to improve customer satisfaction

Once you've understood the ins and outs of your customer satisfaction (using the Importance / Satisfaction matrix in particular), you'll be in a position to improve customer satisfaction through targeted actions.

wednesday, september 14, 2011